3 Ways to Tap Into Your Audience with Astrology

The birth chart for your business can help you gain invaluable insights into your most favorable audience, customers or clients.

Here are 3 key factors to consider:

1. The Ascendant

The Ascendant is a special degree that falls within the Rising Sign of your business’s birth chart. It reveals the outward appearance and initial impressions of your business. Understanding the Ascendant – as well as any planets that are close to the Ascendant or located within your Rising Sign – can help explain the opportunities and challenges you’ll encounter when translating your business’s branding and style to your audience. By aligning your marketing strategies, visuals, and communication with your Ascendant’s energy, you can create a more authentic and captivating business that attracts your ideal audience.

2. The 7th House

In your business’s birth chart, the 7th House offers insights into partnerships, collaborations and the type of clients or customers that your business can attract. Analyzing the zodiac sign that rules your 7th house, as well as any planets placed there, will help you identify your target market and build more specific customer profiles. This knowledge empowers you to refine marketing efforts, establish strategic alliances, create cross promotions, and cultivate the most advantageous relationships possible with partners, customers and clients. 

3. Moon and Venus Placements

The Moon represents emotional needs and instincts, while Venus signifies values, aesthetics and harmonious relationships. Examining the placements of the Moon and Venus in your business’s birth chart provides insights into the desires and preferences of your target audience. When you align your products, services, marketing and messaging with these emotional needs and values, you can establish a deeper connection with your customer base, foster loyalty, and generate a more receptive audience that understands your worth.